Table of Contents

Figures
Acknowledgments
Foreword
About the Web Page
Introduction

Chapter 1 – Brand Library 2.0
A (Brief) Definition
Traditional vs. Newer Services

Chapter 2 – The Essential Ingredients
Constant and Purposeful Change
User Participation
Reaching Your Current and Potential Users

Chapter 3 – Finding the Road to Library 2.0
Where We Are Now
Knowing Your Users
The Library’s Mission Statement
Sidebar: Examples of Mission Statements
Community Analysis
User, Nonuser, and Staff Surveys
Library Use Trends
Looking Outward
Working With Your Competition
Getting to Library 2.0

Chapter 4 – A Framework for Change
Sporadic or Nonexistent Change
Sidebar: An Open Letter to All Library Directors
Integrating Change into Organizational Structure
Brainstorming for New and Modified Services
Planning for Services and Success
Evaluating Services on a Regular Basis
The Branches of Change Model
The Investigative Team
The Planning Team
The Review Team

Chapter 5 – Participatory Service and the Long Tail
Participatory Service
The Long Tail and Reaching New Users
What Makes a Service Library 2.0?
Examples of Library 2.0 Services
Ann Arbor District Library’s Main Web Page
Rock the Shelves, Gwinnett County Public Library
RSS Feeds from Tacoma Public Library
Darien Library Blogs

Chapter 6 – Incorporating Technology
A 2.0 World
How Library 2.0 Uses Web 2.0
Blogs – InternalBlogs - External
Sidebar: Blog Applications
Wikis and Knowledge Management – Internal
Sidebar: Wiki Applications
Wikis and Knowledge Management – External
Sidebar: Interview with Meredith Farkas
Instant Messaging and Chat – Internal
Sidebar: Instant Messaging and Chat Applications
Instant Messaging and Chat – External
Podcasting
Social Networking

Chapter 7 – Buy-In: Getting Everyone on Board
Drawing an Honest Picture
Discussing Change
Selling to Different Levels
Governing Board
Administration
Staff
Community
Collaboration – Getting Everyone to Work Together
The Reluctant Person or Department
Continuing to Promote Library 2.0

Chapter 8 – Maintaining the Momentum
Communication
Staff and Customer Involvement
How to Look for New Ideas
Sidebar: The Emerging Technologies Team
Keeping an Open Mind

Chapter 9 – Final Considerations
A Library 2.0 Library

Appendix A: Survey
Appendix B: Referenced Web Sites
Appendix C: References and Other Resources
About the Authors
Index

March 18, 2007 | Filed Under Uncategorized

 

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