Table of Contents
Figures
Acknowledgments
Foreword
About the Web Page
Introduction
Chapter 1 – Brand Library 2.0
A (Brief) Definition
Traditional vs. Newer Services
Chapter 2 – The Essential Ingredients
Constant and Purposeful Change
User Participation
Reaching Your Current and Potential Users
Chapter 3 – Finding the Road to Library 2.0
Where We Are Now
Knowing Your Users
The Library’s Mission Statement
Sidebar: Examples of
Community Analysis
User, Nonuser, and Staff Surveys
Library Use Trends
Looking Outward
Working With Your Competition
Getting to Library 2.0
Chapter 4 – A Framework for Change
Sporadic or Nonexistent Change
Sidebar: An Open Letter to All Library Directors
Integrating Change into Organizational Structure
Brainstorming for New and Modified Services
Planning for Services and Success
Evaluating Services on a Regular Basis
The Branches of Change Model
The Investigative Team
The Planning Team
The Review Team
Chapter 5 – Participatory Service and the Long Tail
Participatory Service
The Long Tail and Reaching New Users
What Makes a Service Library 2.0?
Examples of Library 2.0 Services
Ann Arbor District Library’s Main Web Page
Rock the Shelves,
RSS Feeds from
Chapter 6 – Incorporating Technology
A 2.0 World
How Library 2.0 Uses Web 2.0
Blogs – InternalBlogs - External
Sidebar: Blog Applications
Wikis and Knowledge Management – Internal
Sidebar: Wiki Applications
Wikis and Knowledge Management – External
Sidebar: Interview with Meredith Farkas
Instant Messaging and Chat – Internal
Sidebar: Instant Messaging and Chat Applications
Instant Messaging and Chat – External
Podcasting
Social Networking
Chapter 7 – Buy-In: Getting Everyone on Board
Drawing an Honest Picture
Discussing Change
Selling to Different Levels
Governing Board
Administration
Staff
Community
Collaboration – Getting Everyone to Work Together
The Reluctant Person or Department
Continuing to Promote Library 2.0
Chapter 8 – Maintaining the Momentum
Communication
Staff and Customer Involvement
How to Look for New Ideas
Sidebar: The Emerging Technologies Team
Keeping an Open Mind
Chapter 9 – Final Considerations
A Library 2.0 Library
Appendix A: Survey
Appendix B: Referenced Web Sites
Appendix C: References and Other Resources
About the Authors
Index
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